Fratelli Coffee Lounge partnered with us to refresh its visual identity and strengthen its presence within a competitive hospitality market.

We created a bold, contemporary logo that reflects the café's welcoming atmosphere, commitment to quality and modern approach to coffee culture. The new branding was designed to feel approachable and memorable while providing the flexibility needed across signage, packaging, merchandise and digital platforms.

As the business evolved, we also developed a secondary brand identity for Fratelli's specialty coffee range, The Black Edition. Designed to complement the parent brand while establishing its own distinct presence, the sub-brand provides a premium identity that can be applied across packaging, merchandise and promotional materials.

The result is a cohesive brand system that supports both the café and its expanding product range, creating a consistent and professional presence across every customer touchpoint.

Services Provided
Logo Design
Brand Identity Development
Sub-Brand Development
Packaging Branding
Brand Assets & Guidelines

Project Outcome
A modern and versatile brand identity that positions Fratelli Coffee Lounge as a contemporary hospitality destination while providing a strong foundation for future growth. The addition of The Black Edition sub-brand creates opportunities for product expansion while maintaining consistency across the wider brand family.