WA Academy of Irish Dancing RebrandWA Academy of Irish Dancing partnered with 360 Creative Design to refresh its long-established brand identity as the school entered an exciting new chapter with the opening of its purpose-built dance studio.

The objective was to evolve the existing brand while honouring the school's proud history and reputation built over decades. We developed a refined visual identity that retained the recognisable black and yellow heritage, elevating it into a sophisticated black and gold colour palette that reflects the school's professionalism, prestige and commitment to excellence.

To support the rebrand, we also designed and developed a new WordPress website, creating a modern online presence that showcases the academy's classes, achievements and welcoming community. The website was designed to make it easy for prospective families to learn about the school while celebrating its long history of success at State, National and World Championship level.

The new branding was implemented across a range of marketing materials, creating a consistent and professional presence both online and within the studio. Every touchpoint was carefully considered to ensure the academy's identity reflects the confidence, community and excellence that define the WA Academy experience.

Services Provided
Brand Refresh
Logo Design
Brand Identity Development
Colour Palette & Typography
WordPress Website Design
WordPress Website Development
Marketing Collateral
Studio Signage & Print
Design Brand Assets & Guidelines

Project Outcome
A refined and future-focused brand identity that honours WA Academy's legacy while positioning the school for continued growth. Combined with a modern WordPress website and cohesive marketing assets, the rebrand strengthens the academy's professional presence, enhances the experience for current families and helps attract the next generation of dancers.